Current:Home > InvestAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -WorldMoney
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-19 00:07:38
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (8292)
Related
- B.A. Parker is learning the banjo
- Instead of embracing FBI's 'College Basketball Columbo,' NCAA should have faced reality
- Vermont police release sketch of person of interest in killing of retired college dean
- An Israeli jewelry designer described as ‘the softest soul’ has been abducted, her family says
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Texas woman accused of killing pro cyclist escaped police custody after doctor's appointment
- Legendary editor Marty Baron describes his 'Collision of Power' with Trump and Bezos
- Woman accused of falsely reporting she was abducted after seeing child on road seeks to avoid jail
- The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
- Former West Virginia House Democratic leader switches to GOP, plans to run for secretary of state
Ranking
- Why Sean "Diddy" Combs Is Being Given a Laptop in Jail Amid Witness Intimidation Fears
- NATO will hold a major nuclear exercise next week as Russia plans to pull out of a test ban treaty
- Kourtney Kardashian's BaubleBar Skeleton Earrings Are Back in Stock Just in Time for Spooky Season
- What to know about the Social Security cost-of-living adjustment
- San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
- Indonesia’s former agriculture minister arrested for alleged corruption, including bribery
- Map, aerial images show where Hamas attacked Israeli towns near Gaza Strip
- Powerball ticket sold in California wins $1.765 billion jackpot, second-biggest in U.S. lottery history
Recommendation
Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
Mexico’s president calls 1994 assassination of presidential candidate a ‘state crime’
IOC suspends Russian Olympic Committee for incorporating Ukrainian sports regions
NATO will hold a major nuclear exercise next week as Russia plans to pull out of a test ban treaty
Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
The late Mahsa Amini is named a finalist for the EU’s top human rights prize
Penguins' Sidney Crosby, Evgeni Malkin, Kris Letang set record for longevity as teammates
NATO member Romania finds more drone fragments on its soil after Russian again hits southern Ukraine